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John C. Mowen
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Books by John C. Mowen
Consumer Behavior
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Consumer Behavior: A Framework
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The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World
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Judgement Calls: Making Good Decisions in Difficult Situations
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Judgment Calls: High-Stakes Decisions in a Risky World
$19.99
The 3M Model of Motivation and Personality: - Theory and Empirical Applications to Consumer Behavior
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