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Paperback Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families Book
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ISBN: 1032239050

ISBN13: 9781032239057

Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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