Applied Public Relations: Cases in Stakeholder Management

By Kathy Richardson and Marcie Hinton

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Book Overview

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

Format:Paperback

Language:English

ISBN:0415526590

ISBN13:9780415526593

Release Date:April 2015

Publisher:Routledge

Length:258 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 5.9" x 8.9"

Related Subjects

Business Business & Investing Economics Language Arts

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Applied Public Relations: Cases in Stakeholder Management

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