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Medical Books > Research Books
Hardcover Applying Social Cognition to Consumer-Focused Strategy Book
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ISBN: 0805855203

ISBN13: 9780805855203

Applying Social Cognition to Consumer-Focused Strategy

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Format: Hardcover

Condition: New

$120.00
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Book Overview

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

Related Subjects

Applied Psychology Behavioral Sciences Business Business & Finance Business & Investing Cognitive Psychology Consumer Behavior Economics Marketing Marketing & Sales

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