Archetypes in Branding: A Toolkit for Creatives and Strategists
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An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
Format:Spiral-bound
Language:English
ISBN:1440308187
ISBN13:9781440308185
Release Date:September 2012
Publisher:How Books
Length:128 Pages
Weight:3.00 lbs.
Dimensions:1.5" x 11.1" x 10.6"
Related Subjects
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