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Paperback Brands: The Logos of the Global Economy Book
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ISBN: 0415251834

ISBN13: 9780415251839

Brands: The Logos of the Global Economy

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Format: Paperback

Condition: Very Good*

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Book Overview

Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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Business Business & Investing Economics

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