This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.
Format:Misc.
Language:English
ISBN:1009813501
ISBN13:9781009813501
Release Date:May 2025
Publisher:Cambridge University Press and Assessment
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