Cases in Advertising and Communication Management

By Stephen A. Greyser

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A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries.... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0131161385

ISBN13:9780131161382

Release Date:December 1996

Publisher:Pearson College Div

Weight:2.60 lbs.

Dimensions:9.8" x 1.5" x 7.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing & Sales Textbooks

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Cases in Advertising and Communication Management

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