Classical Rhetoric and Modern Public Relations: An Isocratean Model

By Charles Marsh

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Book Overview

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Format:Hardcover

Language:English

ISBN:0415626005

ISBN13:9780415626002

Release Date:November 2012

Publisher:Routledge

Length:208 Pages

Weight:0.99 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

History Language Arts

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Classical Rhetoric and Modern Public Relations: An Isocratean Model

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