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Paperback Consumer Behaviour and the Arts: A Marketing Perspective Book
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ISBN: 0367207303

ISBN13: 9780367207304

Consumer Behaviour and the Arts: A Marketing Perspective

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Format: Paperback

Condition: New

$64.99
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Book Overview

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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Business Business & Investing Economics

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