Contemporary Direct & Interactive Marketing

By Martin Baier and Lisa D. Spiller

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Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0135093163

ISBN13:9780135093160

Release Date:January 2009

Publisher:Pearson Custom Publishing

Length:504 Pages

Weight:1.75 lbs.

Dimensions:9.3" x 0.8" x 7.6"

Related Subjects

Business Business & Investing Direct Economics Marketing

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Contemporary Direct & Interactive Marketing

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