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Paperback Contemporary Direct Marketing Book

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ISBN: 0131017705

ISBN13: 9780131017702

Contemporary Direct Marketing

By Martin Baier and Lisa D. Spiller

Provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. This book is... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131017705

ISBN13:9780131017702

Release Date:January 2004

Publisher:Pearson College Div

Length:496 Pages

Weight:1.85 lbs.

Dimensions:9.3" x 0.8" x 7.5"

Related Subjects

Business Business & Investing Economics

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Contemporary Direct Marketing

Published by Thriftbooks.com User , 15 years ago

Purchased this book for a course I was taking at college. Easy to read and understand.

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