Every business needs a business plan--a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.
Very informative, compact and inspiring to read. Thanks, Harvard Business School Press. I'm a recent grad who took business courses but this little book is all I need to remind me about the main points. I was saddened by mediocre reviews from previous readers - if you are super experienced business people, look somewhere else, you don't have to buy this book. Thanks again, my favorite business press!
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