Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

By Merlin Stone

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Bad direct marketing isn't called junk mail for nothing. It's a waste of money and annoys customers. Good direct marketing on the other hand is the best and most cost-effective way of targeting,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0273675206

ISBN13:9780273675204

Release Date:January 2003

Publisher:Ft Pr

Length:412 Pages

Weight:1.64 lbs.

Dimensions:9.8" x 1.0" x 7.0"

Related Subjects

Business Business & Investing Economics

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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers

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