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Hardcover Destination Benchmarking: Concepts, Practices and Operations Book
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ISBN: 0851997457

ISBN13: 9780851997452

Destination Benchmarking: Concepts, Practices and Operations

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Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.

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Format: Hardcover

Condition: New

$143.89
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