Excellence in Public Relations and Communication Management
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Book Overview
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Format:Paperback
Language:English
ISBN:0805802274
ISBN13:9780805802276
Release Date:May 1992
Publisher:Routledge
Length:680 Pages
Weight:2.09 lbs.
Dimensions:1.3" x 6.0" x 9.3"
Related Subjects
Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Economics Language Arts Management & Leadership Marketing Marketing & Sales Media Studies Politics & Social Sciences Public Relations Social Science Social Sciences Speech Textbooks Words, Language & GrammarCustomer Reviews
1 rating
Interesting Read--1st Phase in Larger Research Project
Published by Thriftbooks.com User , 24 years ago
I got the skinny on this project from Grunig himself--he was my advisor in graduate school. This is the opening introduction publication of a large research project he and his colleagues were conducting for the International Association of Business Communicators (IABC). Taking their inspiration from Peters and Waterman's "In Search of Excellence", this book provides a comprehensive look at public relations, giving readers an idea of where the field is and where it is heading. I'd consider this a must-have resource for anyone wanting to move up the ranks as a public relations professional.
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