Fashion Marketing, Second Edition

By Tony Hines

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Format:Paperback

Language:English

ISBN:0750668970

ISBN13:9780750668972

Release Date:November 2006

Publisher:Routledge

Length:348 Pages

Weight:0.25 lbs.

Dimensions:9.2" x 0.8" x 6.1"

Related Subjects

Business Business & Investing Economics

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