Marketing Analytics: Based on First Principles

By Robert W. Palmatier, J. Andrew Petersen, Frank Germann

No Customer Reviews

Select Format

Select Condition

Book Overview

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1352013193

ISBN13:9781352013191

Release Date:May 2022

Publisher:Bloomsbury Academic

Length:432 Pages

Weight:1.88 lbs.

Dimensions:9.7" x 0.8" x 6.8"

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Marketing Analytics: Based on First Principles

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us