Marketing Automation Foundation: Eliminating Unproductive Marketing

Virtually every marketing process is being automated, from advertising campaigns to lead generation and customer engagement. Every click, page visit, comment, and social media platform people visit is tracked. Social media companies not only track everything we do online, but ultimately use that information - along with bots and artificial intelligence - to help companies actively seek and engage prospects.The days of "spray and pray" marketing are gone. Marketing automation tools, such as Customer Relationship Management (CRM) systems, email service providers, and automated social media advertising tools, are just the beginning. Many businesses have already started experimenting with artificial intelligence, as well as bots that carry on Twitter conversations that can be indistinguishable from a real person. Scraping software, which searches websites and social media for specific words and phrases, is also starting to emerge as a lead generation tool. If you are interested in digital marketing automation, Marketing Automation Foundation is the first step in your marketing automation journey. You'll start by learning about the technology that makes marketing automation possible. Then, you'll discover some of the automation tools that prominent social media channels use and where the future of marketing automation is heading. The goal is to present an introduction to marketing automation by describing the new tools and tactics for your digital marketing practice. This book is the first step in eliminating your unproductive marketing.