Marketing for Architects and Engineers: A new approach

By Brian Richardson

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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional

Format:Paperback

Language:English

ISBN:0419202900

ISBN13:9780419202905

Release Date:March 2004

Publisher:Taylor & Francis

Length:148 Pages

Weight:0.48 lbs.

Dimensions:0.3" x 6.1" x 9.2"

Related Subjects

Engineering Technology

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Marketing for Architects and Engineers: A new approach

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