Marketing the Sports Organisation: Building Networks and Relationships

By Scott McCarthy, Ferrand Alain, Alain Ferrand

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Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

Format:Hardcover

Language:English

ISBN:0415453291

ISBN13:9780415453295

Release Date:August 2008

Publisher:Routledge

Length:320 Pages

Weight:1.35 lbs.

Dimensions:1.0" x 6.2" x 9.3"

Related Subjects

Business Business & Investing Economics Sports & Outdoors Sports & Recreation

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Marketing the Sports Organisation: Building Networks and Relationships

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