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Paperback Marketing South African Tourism Book
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ISBN: 0195982150

ISBN13: 9780195982152

Marketing South African Tourism

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

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Format: Paperback

Condition: New

$59.74
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Business Business & Investing Economics Medical Medical Books Travel

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