Marketing Your Consulting and Professional Services
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Book Overview
Dieses Buch hilft Beratern, sich selbst und ihre jeweiligen Dienstleistungen zu vermarkten. Der Autor beschreibt mit dem Client-Centered Marketing (Kundenorientiertes Markekting) eine Methode, neue Märkte zu durchdringen. Detailliert wird aufgeführt, wie man eine Lücke im Beratungsangebot aufspürt, diese Lücke ausnutzt, einen bestimmten Industriezweig anvisiert und untersucht, den Zielmarkt versteht, potentielle Kunden klassifiziert und bewertet, mit Beratungsleistungen wirbt und diese dann an den Zielmarkt verkauft. Diese 3. Auflage besteht aus einer weitgehend überarbeiteten und umstrukturierten 2. Auflage und enthält darüber hinaus 12 neue Kapitel. (10/97)
Format:Hardcover
Language:English
ISBN:0471133922
ISBN13:9780471133926
Release Date:September 1997
Publisher:Wiley
Length:288 Pages
Weight:1.32 lbs.
Dimensions:1.0" x 6.3" x 9.3"
Customer Reviews
2 ratings
Excellent Marketing tips
Published by Thriftbooks.com User , 19 years ago
The book provides a comprehensive coverage on how to effectively market consulting and professional services. The skill of selling consulting and professional services is critical and is the one most often in need of improvement for professionals such as engineers, architects, lawyers, marketing, IT and management consultants, accountants, doctors, among others. The book contains useful advice and tips that all those providing consulting and professional services should find critical to winning and maintaining clients. This is a fantastic book that is user friendly as it contains insightful examples, checklists, worksheets and exhibits that gently guides the reader through the steps that should lead to successful and profitable business. The veteran consultant and novice should benefit from the updates the book provides on current trends and issues, advice on how to grow and expand the practice, acquiring new, high value clients and ensuring client satisfaction in the current highly dynamic operating environment.
Offers Insightful Marketing Advice
Published by Thriftbooks.com User , 22 years ago
This book is about as good as it gets. It lays out a very fundamental way of approaching marketing for professional service firms. I found it easy to follow, although the language sometimes was a bit stilted. This is the third edition of this book, so the authors have had plenty of time to hone and refine their insights. I like the fact that there were many, many chapters, but each of them relatively short. This fits my style of getting through a book these days, because often I can only reach for a few pages at a time.
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