This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.
Format:Paperback
Language:English
ISBN:033392746X
ISBN13:9780333927465
Release Date:March 2001
Publisher:Bloomsbury Publishing PLC
Length:213 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.3" x 9.2"
Recommended
Format: Paperback
Condition: New
$56.44
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