Personal Influence: The Part Played by People in the Flow of Mass Communications

By Elihu Katz and Paul F. Lazarsfeld

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Book Overview

Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

Format:Paperback

Language:English

ISBN:1412805074

ISBN13:9781412805070

Release Date:September 2005

Publisher:Routledge

Length:434 Pages

Weight:1.40 lbs.

Dimensions:0.9" x 6.0" x 8.9"

Related Subjects

Communication Communication & Media Studies Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Marketing Marketing & Sales Politics & Social Sciences Psychology & Counseling Social Psychology & Interactions Social Science Social Sciences Words, Language & Grammar

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Personal Influence: The Part Played by People in the Flow of Mass Communications

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