Promotional Screen Industries
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From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Format:Hardcover
Language:English
ISBN:0415831628
ISBN13:9780415831628
Release Date:April 2015
Publisher:Routledge
Length:236 Pages
Weight:1.13 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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