Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Increase traffic at your Web site Plan and promote online events Get media coverage online and off Launch a new product or business Defend yourself from online attacks Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists-but you don2t want to get flamed in the process-get Publicity on the Internet and get started today!
Format:Paperback
Language:English
ISBN:0471161756
ISBN13:9780471161752
Release Date:November 1996
Publisher:John Wiley & Sons Inc
Length:401 Pages
Weight:1.55 lbs.
Dimensions:9.5" x 1.0" x 7.5"
Customer Reviews
5 ratings
Even the Author Thinks This Book is Out of Date
Published by Thriftbooks.com User , 25 years ago
I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? It covers Prodigy, GEnie, and CompuServe (mostly irrelevant now) as well as AOL and the Web (more relevant than ever). Several chapters are still worth reading: using e-mail news releases, booking chat tours, and dealing with flames. Skip the demographics chapter. This book is strong on techniques for communicating online that have not changed, but it's also lacking examples from the last several years.
Excellent book covering the internet and PR
Published by Thriftbooks.com User , 26 years ago
Specifically targeted at book PR but I found it very usefull as a general intro to the internet
This book is a great resource for anyone doing Web Promotion
Published by Thriftbooks.com User , 26 years ago
I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of resources the online marketer can really use. A lot of marketing books cater to only the big corporations. This book is for anyone who wants to learn how to do Internet Promotion the right way, for Free.
All essentials necessary for Web success
Published by Thriftbooks.com User , 27 years ago
As a PR professional I've purchased several books on this subject, most of which are gathering dust on the shelf. I return to this source again and again. The accompanying one-stop web reference site is updated on a timely basis and always cuts my research time. If the office were burning, this is what I'd grab on my way out!
Insanely Great!
Published by Thriftbooks.com User , 28 years ago
Thanks to Steve O'Keefe, my web site (http://www.intrepidtraveler.com) started generating income three days after it went up. It's selling my home-based travel agent system at a blistering clip -- and I've just barely begun to implement the scores of success strategies he provides. O'Keefe's book deserves to become the bible for every web marketer and pretty soon that'll mean everyone! -- Kelly Monaghan, author of "Home-Based Travel Agent"
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