Relationship Marketing in the Digital Age

By Robert W Palmatier and Lena Steinhoff

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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Format:Hardcover

Language:English

ISBN:1138310026

ISBN13:9781138310025

Release Date:January 2019

Publisher:Routledge

Length:264 Pages

Weight:1.16 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Relationship Marketing in the Digital Age

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