Routledge Handbook of Sports Sponsorship: Successful Strategies

By Luiggino Torrigiani, Alain Ferrand, Andreu Camps i Povill

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Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

Format:Hardcover

Language:English

ISBN:0415401100

ISBN13:9780415401104

Release Date:November 2006

Publisher:Routledge

Length:288 Pages

Weight:1.41 lbs.

Dimensions:0.8" x 7.1" x 9.9"

Related Subjects

Law

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Routledge Handbook of Sports Sponsorship: Successful Strategies

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