Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

By Amy Thurlow

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This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.

Format:Paperback

Language:English

ISBN:0367665034

ISBN13:9780367665036

Release Date:September 2020

Publisher:Routledge

Length:132 Pages

Weight:0.46 lbs.

Dimensions:0.3" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Language Arts

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Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity

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