Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store
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Book Overview
Unlike other books on retailing, Specialty Shop Retailing is aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
Format:Hardcover
Language:English
ISBN:0470107413
ISBN13:9780470107416
Release Date:June 2007
Publisher:John Wiley & Sons Inc
Length:412 Pages
Weight:1.50 lbs.
Dimensions:9.3" x 1.5" x 6.0"
Customer Reviews
5 ratings
A great reference book
Published by Thriftbooks.com User , 15 years ago
This book is a must for anyone thinking of jumping into small retail business ownership. It is full of practical information and takes you step by step through what you need to know in the pre-planning process, the 'let's do it" stage and your grand opening-how to open a successful business start to finish. It has been extremely useful to me and I knew almost nothing when I started planning my business.
great book!
Published by Thriftbooks.com User , 17 years ago
This book is everything I had read about it. Thoughtful and complete in describing what it is like to open and run a specialty retail shop. Carol Schroeder seems to have identified all of the areas she would have wanted to be counseled on when starting her own business, and then spends time talking on the topic. This one is worth the money spent!
A Must Read!!
Published by Thriftbooks.com User , 18 years ago
If you have just opened a retail store, are getting ready to open, have begun planning your opening, have a retail store idea in mind, or have ever thought about any kind of retail adventure...this book is a MUST read! Carol Schroeder is an experienced and successful retail owner and she doesn't hesitate to share her knowledge in this book. I will keep this book by my side as I continue to plan my grand opening and beyond.
Couldn't put it down!
Published by Thriftbooks.com User , 23 years ago
I was very happy with this purchase. Although I have one store currently, have had a store in the past, and want more in the future (hence this purchase), I didn't really expect much new information. Not only did I get some great hints, but the book was so well written that I literally grabbed it every minute I could after I received it to keep reading. I finished it in less than 2 days! Very thorough, and suitable for a new or more experienced merchant. Impressed at author's willingness to share her goof-ups as well as her successes. Great value for the price (not one of these cheap, vague pamphlets you see all over the place). Definitely a keeper!
Inspiring
Published by Thriftbooks.com User , 28 years ago
After visiting Ms. Schroeder's store, Orange Tree Imports, I was inspired to open a store of my own. The 'vibe' of her store is truly inspirational. It is one of those miracles of life that she chose to write about running her store! The thoughts and suggestions in this book are invaluable to someone like me, who is interested in opening a store and was inspired by the author's own store. I can't recommend this book enough
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