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Paperback Strategic Brand Management Book
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ISBN: 0198704208

ISBN13: 9780198704201

Strategic Brand Management

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Format: Paperback

Condition: Very Good

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Book Overview

Strategic Brand Management extends beyond the traditional managerial framework of brand strategy to analyze the cultural, psychological, and emotional impact that real-world brands have on consumers. Separating brands' concepts into functional and emotional components, an expert author team provides students with a complete understanding of how brands operate and compete for consumer loyalty.

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Business Business & Investing Economics Reference

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