The Book Publishing Industry
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Book Overview
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Format:Paperback
Language:English
ISBN:0415887240
ISBN13:9780415887243
Release Date:July 2013
Publisher:Routledge
Length:490 Pages
Weight:0.97 lbs.
Dimensions:1.2" x 5.9" x 8.9"
Customer Reviews
1 rating
THE BUSINESS SIDE OF PUBLISHING
Published by Thriftbooks.com User , 25 years ago
I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.
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