The Business of Fear: Running And Managing a Haunt Attraction

Thomas Richards and Marcus Allyn are two retired 'haunt masters', who have worked at and managed commercial haunted houses and other haunt attractions.

They have a total combined experience of 75 years in the Haunt Attraction Industry, and have complied this guide to motivate, inspire, and educate the next generation of Haunt Masters,

This book will discuss the fundamentals, such as proper zoning laws, tax laws, visualizing, planning, and executing a haunt attraction.

It ill also discuss seeking and hiring personnel and staff to run your attraction, as well as various ticketing and pricing structures for your patrons, as well as tie-ins such as sourcing merchandise, food and beverage options, parking logistics as well as diffusing difficult and intoxicated guests

It will also discuss the foundations of advertisement, including a web page, social media presence and using social media 'influencers' to gain traction with the public

This book is for those who are looking to break into the Haunt Industry, seasoned professionals and those who are just curious about what happens behind the scenes. Whatever your case it, this book has something everyone can use and benefit from

*The materials in this book are presented 'as is'. The Authors, Publishers and Distributors do not promise or guarantee success. The Haunt industry is a business, and as with any other business there are inherent risks, including financial risks

This book, while comprehensive is in no way complete. It is not complete, because there is simply not enough room to detail every scenario or situation that a Haunt Master may find themselves in.

This book is merely to serve as a rough blueprint for your attraction*