THE DEATH TO KPIs: Why Activity Metrics Are Killing Your Business (and What to Measure Instead)

Stop tracking the wrong scoreboard. Start winning the real game.

Most companies are lying to themselves.
Not because leaders are dumb. Not because employees don't care.
It's because they're measuring the wrong things.

Dashboards glow green with "success" handle time, impressions, seat utilization, dials per day.
Meanwhile, customers are leaving. Churn is climbing. Revenue is flat.

That's the disease of KPIs. They measure activity, not outcomes.
They make leaders feel productive while the business quietly bleeds.

In The Death of KPIs, Justin Jones exposes the illusions that keep businesses stuck - the cost center myth, the outsourcing trap, the obsession with efficiency over effectiveness - and replaces them with a system built for growth: Key Revenue Indicators (KRIs).

Inside, you'll learn:

Why KPIs are killing your business faster than your competitors ever could.

How to reframe "cost centers" like Support, HR, and Ops into unstoppable growth engines.

The High Five of KRIs - the only five numbers that matter for survival.

How to build a simple, visible Outcome Scoreboard that kills excuses and creates alignment.

The cadence and incentives that drive culture change and real accountability.

This isn't another jargon-filled business book. It's a manifesto and a manual.
It will make you uncomfortable. It will make you rethink everything you track.
And it will give you the only scoreboard that matches the truth of your P&L.

Because the scoreboard has to change.
Or the business won't.