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Hardcover The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust Book
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ISBN: 3030037231

ISBN13: 9783030037239

The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust

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Provides a comprehensive overview of data privacy in marketing, with special emphasis on the customer-firm interface
Provides insights for how marketers can manage their customers' data privacy concerns
Identifies key data privacy threats for business and offers guidance on how those threats can be prevented and managed

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Format: Hardcover

Condition: New

$32.25
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List Price $44.99
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