The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
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Book Overview
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out? Can it help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries in their field. In this informative book, they discuss what really works in addressing big social, business, and economic problems, giving us new understanding of the motives underlying human behavior. With these points addressed, incentives can then be structured to change behavior, giving people a method to make significant, positive changes in their lives.
Format:Hardcover
Language:English
ISBN:1610393112
ISBN13:9781610393119
Release Date:October 2013
Publisher:PublicAffairs
Length:288 Pages
Weight:1.18 lbs.
Dimensions:1.1" x 6.5" x 9.4"
Related Subjects
Applied Psychology Business Business & Investing Psychology Social Science Social SciencesCustomer Reviews
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